Chicago, December 5, 2024 – Brandwatch, the world’s premiere social media management and consumer intelligence suite, is redefining brand reputation management with the launch of its new AI-powered React Score. This industry-first advancement leverages automated AI to empower brands with unparalleled real-time insights, allowing for timelier, proactive action.  

Unprecedented Brand Reputation Insights Powered by AI  

React Score leverages advanced natural language processing (NLP) models to analyze conversations across over 100 million sources, pinpointing brand risks and opportunities. Brandwatch’s generative AI integration transforms data into easy-to-understand summaries, providing instant clarity on how and when to act.  

React Score provides real-time ratings based on three key categories:  

• Harm: Identifies potentially damaging content that could negatively impact brand image. 

• Spam: Detects irrelevant or promotional messages that clutter brand conversations.  

• Emotion: Analyzes the emotional tone of conversations, gauging consumer sentiment with greater nuance.  

React Score provides clear rankings across categories, helping brands quickly prioritize responses, monitor reputation health, and track performance in real-time. 

AI-Powered Action and Deeper Audience Understanding  

React Score lets brands dive deep into audience-specific trends and uncover shifts in sentiment across sub-topics by seamlessly integrating with multiple AI and manual analysis tools. Real-time alerts for spikes ensure swift, strategic responses to potential crises or opportunities.  

“It has never been more important for brands to have access to accurate and reliable insights,” said Matt Tippets, Chief Product and Technology Officer at Brandwatch. “Brandwatch built this game-changing hybrid approach, combining generative and proprietary AI with human oversight to deliver accurate, reliable insights that help our customers confidently navigate the complexities of the digital landscape.”  

This product launch follows on the heels of the recently announced collaboration with Google Cloud, with plans to leverage the powerful generative AI capabilities of Vertex AI and Gemini models to further enhance its suite of solutions. Brandwatch will also be releasing the Iris AI query assistant in Q1. This tool will intelligently blend proprietary and generative AI to simplify query creation, empowering brands to refine social listening searches with unparalleled precision and depth.  

To learn more about Brandwatch React Score and how it can transform your brand reputation management, visit Brandwatch.com. 

About Brandwatch  

Brandwatch is the world’s premiere social media management and consumer intelligence suite, equipping the world’s most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands.   

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.    

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem.  

Chicago, November 25, 2024 –  Brandwatch, the world’s premiere social media management and consumer intelligence suite, has been recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment (doc #US52038924, November 2024), a new category for the expert analyst firm.  

Brandwatch was recognized for the following strengths: 

• “Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.” 

• “Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere.” 

“Our combined suite revolutionizes how businesses run successful campaigns, protect and promote brand reputation, and drive business growth through social; quickly, confidently, and consistently” said Channing Ferrer, President of Brandwatch, “We’re proud to be recognized as a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises, which we believe reinforces our commitment to our customers to provide them the best tools and intelligence on the market.” 

The Brandwatch roadmap for 2025 includes further enhancements to the platform’s AI capabilities, as well as new features and integrations designed to provide users with even greater insights and control over their social media efforts. 

“Our ambitious plans for 2025 will further cement our commitment to our customers, with AI being applied in exciting new ways, including through the exciting new collaboration with Google Cloud, which we announced last week” noted Ferrer. 

Brandwatch remains committed to delivering AI-powered innovations and a robust suite of tools that empower brands to navigate the complexities of the social media landscape and make informed decisions. 

For more information about Brandwatch and its comprehensive suite of social marketing solutions, please visit Brandwatch.com. 

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. 

About Brandwatch 

Brandwatch is the world’s premiere social media management and consumer intelligence suite, equipping the world’s most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. 

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.  

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem. 

Channing Ferrer has been promoted to Global President of Brandwatch. In this expanded role, Ferrer will lead overall global business strategy and growth initiatives. He brings a wealth of experience in building and scaling successful go-to-market strategies for SaaS companies. Before joining Brandwatch, he held leadership positions at Semrush (SEMR), HubSpot (HUBS), and Acquia (Acq. Vista Equity). “I am honored to take on this new role at Brandwatch,” said Ferrer. “With our innovative product offerings and talented team, we are well-positioned to continue our growth trajectory and deliver exceptional value to our customers.”

In addition to Ferrer’s promotion, Brandwatch has strengthened its leadership team with the following new appointments:

• Matt Tippets has been appointed Chief Product and Technology Officer. Tippets, who previously held senior roles at Drift, Total Expert, and Salesforce (CRM) brings extensive experience in product innovation and scaling cloud-based software solutions.

• Henry Spitzer has joined the team as Senior Vice President, Americas Sales. Spitzer brings proven ability in scaling teams and revenues globally, having previously held leadership roles at CarGurus (CARG) and Lusha. His ability to build and lead high-performance sales teams will be invaluable as Brandwatch continues to expand its market reach.

• Beth Brown has come on board as Senior Vice President, Global Agency and Business Solutions. Beth is a forward-thinking leader in digital media marketing and product development, with proven expertise in driving innovation at industry-leading companies such as EssenceMediacom, Media Futures Group, and R/GA.

• Jordan Gorosh has been brought in as Enterprise Sales Leader. Gorosh, an experienced leader with a background at companies like Sprinklr (CXM), Google (GOOG), and Yelp (YELP), will leverage his skills in building and leading high-performance go-to-market teams.

“We are thrilled to welcome these exceptional leaders to Brandwatch,” said Ferrer. “Their combined expertise and experience will be instrumental in driving our continued growth and innovation.”

These leadership appointments further strengthen Cision’s expanding team of seasoned executives. Earlier this year, Matt Brown was appointed President of PR Newswire and Elgar Welch became President of CisionOne. Together, their collective expertise will play a pivotal role in driving Cision’s continued success.

About Brandwatch

Brandwatch is the world’s premiere social media management and consumer intelligence suite, equipping the world’s most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. 

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.  

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem. 

CHICAGO, June 20, 2024 – Brandwatch, the leader in social media intelligence, unveils Case Management within its social media suite. This innovative feature empowers brands to transition from community management to comprehensive customer care, fostering deeper customer relationships and boosting brand loyalty.

Brandwatch’s new Case Management transforms how social media managers, community managers, and customer care teams handle service requests. With the ability to seamlessly convert customer inquiries into actionable cases, Brandwatch empowers teams to deliver exceptional customer care at the speed of social.

Empowering Customer Care with Advanced Capabilities

The introduction of Case Management brings several powerful benefits to Brandwatch users:

• Effortless Case Creation: Easily convert social media messages into trackable cases, with all relevant information for efficient resolution.
• Enhanced Team Collaboration: Seamless team collaboration with features that make it easy to assign cases, delegate tasks, and keep everyone in the loop.
• AI Powered Assistance: Improve customer response times with Iris, Brandwatch’s AI writing assistant, which suggests relevant and on-brand responses to customer inquiries.
• Comprehensive Case Overview: View all relevant information at a glance, with a comprehensive case overview, powered by AI-based solutions to prevent missed inquiries and ensure clear, timely responses.

“Social media has become such a critical touchpoint for customer service,” said Michael Amsinck, Chief Product Officer. “Customers increasingly expect prompt and personalized responses to their inquiries on social platforms. With Case Management, we’re arming brands with the tools they need to not only listen and respond, but to own the entire customer care journey on social media.”

Brandwatch is dedicated to bringing brands closer to their customers and helping them succeed in the evolving digital landscape. With the launch of Case Management, Brandwatch empowers companies to scale and refine their operations with efficiency and precision.

About Brandwatch

Brandwatch is the world’s premiere social media management and consumer intelligence suite, equipping the world’s most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. 

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.  

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem. 

www.brandwatch.com | press office | contact

Explore the inaugural list of Brandwatch’s Change Makers here.

The report is a result of carefully segmented and analyzed data mixed with expert research, and harnesses the power of recently-announced advancements now embedded in Brandwatch’s AI Engine, Iris, to help identify and vet the most influential players of 2023. These latest revelations in GPT tech enable Brandwatch and its clients to tap into and act upon new movements and forces of change across media, culture, and consumer behavior. 

For this report Brandwatch defined Change Makers as those using their influence and following to trailblaze new frontiers – through curiosity, creativity, innovation, and action. That presence and those fanbases, in 2023, largely manifest themselves across a digital landscape of social networks, forums, blogs, and media coverage. Their influence reshapes the immediate conversation, and ultimately transforms consumer habits and public opinion on an unprecedented scale.

“The 10 Change Makers we’ve identified are influencing the cultural zeitgeist through their boldness, as well as the connection and trust they’ve built with their audiences,” said Carrie Parker, Chief Marketing Officer at Brandwatch. “Not only is Brandwatch celebrating that boldness and impact through the Change Makers Report, we’re empowering others to become agents of change in their own right – by helping them identify the moments meaningful to their brand at the right time to be able to take action.”

The 2023 Change Makers Report can be accessed here. For more information on how Brandwatch is helping our customers spark change, the cutting-edge AI at the core of our suite, or where Brandwatch looks to innovate in the future visit Brandwatch.com or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

Brandwatch has a long history of showcasing and elevating Reddit data to its customers. In 2017, Brandwatch was the first social intelligence company to legally offer Reddit data in its offering. Further, in January of this year, Brandwatch solidified its elite partnership with Reddit by entering into the Official Reddit Partner Program. With full firehose access to Reddit data composed of publicly available posts and engagement metrics, Brandwatch has also completed Reddit’s compliance certification, ensuring the ability to continue bringing Reddit data to the forefront of product innovation.

Reddit is the latest in a series of premium data sources to be brought into Brandwatch’s Social Panels for fast, in-depth audience analysis. Brandwatch helps brands meet, understand, and engage with their consumers across the online channels that matter most to them. Reddit Social Panels is a uniquely powerful tool for surfacing insights from Reddit communities to inform even better audience targeting and messaging and product strategies.

“Brandwatch’s Social Panels provide an audience-first approach to consumer research and insight discovery. Reddit adds to the power of Social Panels, providing a stellar network of communities grounded in mutual interests and passions,” said Carrie Parker, Chief Marketing Officer at Brandwatch. “These unique Social Panels, powered by Reddit data, let brands access the depth-of-knowledge and expertise of Redditors to take a new approach to uncovering insights that fuel innovation efforts.”

Brandwatch’s Reddit Social Panels take carefully segmented audiences, ranging from the niche to masses of millions, and analyze conversation through the lens of an audience’s interests or generational preference. Reddit users in communities (subreddits) are known for a high level of expertise and passion, creating great opportunities for brands to explore evolving expectations and needs.

For more information on Brandwatch’s Social Panels or the value of insights you can uncover through audience analysis, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

There are three new Iris-based features as part of this expansion:

Iris conversation insights produces concise, natural-language summaries that bring forward themes and trends within complex, raw data sets, highlighting actionable next steps with speed.

Iris writing assistant handles everything from post generation to crafting the perfect reply to spelling, grammar, and length checks on all content you post across your social channels.

Iris content insights provides AI-generated metrics and themes behind owned and competitor content that showcases the performance of posts and the subject matter that resonates most with your audience.

“Brandwatch has a proud history of not only building meaningful and capable AI into our solutions, but being the first to do so in the market,” said Michael Amsinck, Chief Product Officer at Brandwatch. “We introduced AI Search and automatic peak analysis before anyone else with one goal in mind, to aim the most advanced tech at our customers’ most critical problems. With the revelations in GPT technology, this next evolution of Iris will continue that history of leveraging tech innovation in service to our customers.”

While Iris revolutionized the industry back in 2018, Brandwatch has been steadily building onto the AI assistant with numerous statistical algorithms and AI models for years. GPT tech was even previously introduced in 2020 with Iris’s AI Search element. Now Iris works alongside marketers, analysts, and researchers to detect and explain the causation of peaks in online conversation, uncover trends and themes within quick searches and vast sets of raw data, and generate and measure content that will resonate across an entire consumer base.

For more information about Brandwatch, or how Iris is changing the dynamic of work for our customers, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

Larsen took the helm of Brandwatch in June 2021 after it was acquired by Cision. He led the merger between Brandwatch’s award-winning consumer intelligence platform with Falcon.io’s world-class social media management capabilities. In addition, Larsen oversaw Brandwatch’s acquisition of Paladin, a social influencer marketing solution, in March 2022 and Brandwatch’s admission into an inaugural elevated marketing partnership with TikTok.

Before his time as President and CEO at Brandwatch, Larsen held the same position at Falcon.io, a company he founded in 2010. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in 2022. The position that Brandwatch now finds itself in is the vision Larsen and Brandwatch Founder Giles Palmer established in 2017. With their joint vision realized, Ulrik is now joining Palmer as a Brandwatch advisor where both will continue to contribute to Brandwatch’s success and future.

“A company’s founder is special, and that’s doubly true when we’re talking about the caliber of founders like Ulrik and Giles,” said Brandon Crawley, interim CEO of Cision and Managing Director at Platinum Equity, which acquired Cision in 2020. “They built stellar products and teams, and we are happy to keep them close so Brandwatch can continue to benefit from their expertise. I expect a seamless transition as Cali is a proven leader who has shown he knows how to transform companies and bring them to new heights. His appointment is very exciting news for our customers, employees and everyone in Brandwatch’s universe.”

Tran has a lot of experience building high performing teams and driving growth for profitable technology-enabled, global companies. Before joining Brandwatch, Tran held executive leadership positions at a number of leading marketing technology companies such Centerfield Media, Vericast, and Valassis either as President, Chief Commercial Officer or CEO.  

Earlier in his career, Tran led digital transformation initiatives for large, multinational marketing and business services companies at MacAndrews & Forbes and invested in hyper-growth marketing technology enabled start-ups North Bridge Venture Partners. Tran was also a part of the seed stage team at Ancestry and a Co-Founder of Agilix Labs.

For more information about Brandwatch, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world’s hottest technology platform. This means that Brandwatch customers will be able to:

• Manage – Organize, schedule, and publish content on TikTok
• Understand – Access, analyze, and benchmark profile and video metrics in real time
• Respond – Monitor, delegate, and respond to comments on profiles.

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the Tiktok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”

“TikTok is an incredible platform for talented, creative individuals, driving new trends and important conversations every day across the globe,” said Mikael Lemberg, Vice President of Product Global Partnerships at Brandwatch. “We are massively investing in the creator economy and we are proud and excited to partner with TikTok to build tools that help our users become active parts of that ecosystem.”

Today’s news of partnering with TikTok’s new Content Marketing specialty, clearly signals the meaningful and innovative intention Brandwatch has to be a major player within the TikTok ecosystem and the creator economy.

If you’d like more information about how Brandwatch is continuing to improve the social suite of the future which will help users navigate the creator economy, visit Brandwatch.com or contact us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,300 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | TikTok | Twitter | press office | contact

The influencer marketing industry has grown by more than 40% year-over-year the past five years, with 67% of brands measuring their return on investment from influencer campaigns. Creators are looking for brand partners that best reflect their values and content. Simultaneously, brands are searching for the genuine connections influencers enjoy with their audience. Brandwatch is determined to create a never-before-seen suite that gives more options for brands, creators and consumers to find each other.

“Influencer marketing and management is the next evolution of how marketers and communications professionals utilize digital and social media,” said Ulrik Bo Larsen, President of Brandwatch. “It’s the next and most important phase of the social landscape. Paladin has built an exciting company out of California that has grown into a successful global business, making influencer marketing easier for marketers. We’re excited to rapidly accelerate their reach and scale the hell out of this.”

“We are thrilled to be joining Brandwatch, bringing together their best-in-class social intelligence tools with our expertise in influencer marketing,” said James Creech, Co-Founder and CEO of Paladin. “Finally, global marketers can access a complete solution for social media management and influencer activations, backed by deep audience insights.”

Founded in 2016, Paladin offers a software-as-a-service (SaaS) platform to help brands and agencies run more effective influencer marketing campaigns. The Paladin suite streamlines influencer discovery, campaign management, and reporting across the world’s leading social platforms. 

If you’re interested in learning more about Brandwatch, its diverse list of use cases or how it’s becoming more than the sum of its parts, please contact us at Brandwatch.com.

The deal is expected to close in the first quarter of 2022.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social. 

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact